The firm
Seven consultants run monthly PR retainers and product launches for technology and lifestyle brands.
What made the work hard
- Clients questioned retainers when coverage was slow.
- Launch work spilled into retainer hours.
- Monthly reports took days to assemble.
How they set up MSMEPulse
- Chose PR & Communications at signup, with PR retainer, product launch and conference templates.
- Agreed a monthly plan with each client as the first milestone, and the report as the last.
- Logged time by activity on each retainer.
The templates for PR & Communications in MSMEPulse: PR retainer (monthly), Product launch PR, Conference or exhibition.
A typical month
Each month starts with a story plan the client approves. The team logs pitching, writing and media relations time. At month-end, the report goes out against the plan, with a summary of effort. Launches run as separate projects with their own fees.
What changes
- Reports measure results against an approved plan.
- Effort is visible even when coverage is slow.
- Launches are priced and tracked separately from retainers.
See it with your own industry
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