The firm
Eight researchers run customer surveys, market sizing and market entry studies for consumer brands and B2B companies.
What made the work hard
- Questionnaires changed after fieldwork started.
- Extra analysis requests ate into margins.
- Fieldwork costs were paid long before the client paid.
How they set up MSMEPulse
- Chose Market Research at signup, with customer survey and market entry study templates.
- Required written questionnaire approval on the checklist before fieldwork.
- Staged fees: signing, fieldwork complete, final report.
The templates for Market Research in MSMEPulse: Customer survey study, Market entry study.
A typical month
Each study moves from objectives to questionnaire approval, pilot, fieldwork, analysis and report. Fieldwork costs are recorded as project expenses. Requests for extra cuts of the data are quoted before the work starts. Each stage is invoiced when reached, so fieldwork is never funded for long.
What changes
- Questionnaires are locked with a recorded approval.
- Fieldwork costs and hours are tracked against each study's budget.
- Billing in stages keeps cash in line with the work.
See it with your own industry
Sign up, choose your industry, and install sample data from Settings. You'll get a realistic business like this one, with projects from your industry's templates, clients, timesheets and invoices, to explore before adding your own records.
